IOY
Ijoko Omo Yoruba
Gathering of Yoruba People
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Wear it. Read it.
Live the culture.

Our own IOY merchandise is on the way. While you wait, explore our hand-picked Yoruba books, games and cultural items from Amazon.

Coming soon

The IOY Collection

Pieces inspired by Yoruba culture, designed for the diaspora. Clean, intentional, made to last.

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IOY

Coming soon

IOY Classic Tee

Forest green - 100% organic cotton

£35

IOY

Coming soon

IOY Hoodie

Cream pullover - embroidered logo

£65

IOY

Coming soon

IOY Tote Bag

Natural canvas - screen printed

£20

IOY

Coming soon

Omo Yoruba Cap

Structured 6-panel - gold embroidery

£30

IOY

Coming soon

Àṣà Sweatshirt

Culture script - sage green

£55

IOY

Coming soon

IOY Pin Badge Set

Set of 3 enamel badges

£15

Ethically made

Organic cotton, sustainable suppliers, fair production.

Culture first

Rooted in Yoruba aesthetics, not trend chasing.

Community supported

A portion of every sale goes back into IOY events.

IOY
Ijoko Omo Yoruba
Gathering of Yoruba People

Creating community to conserve culture. London-based. Globally connected.

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“Ọ̀pọ̀lọpọ̀ ènìyàn làá fẹ́ jẹ ọrẹ”